Giveaway and List Building Guide

Will giving free gifts away at these free giveaways help you?

The answer here is – it depends.

There are some essential issues that you have to think about, before embarking on this course of action.  Things like the quality of the gift you plan on giving away, making sure you make use of your list, the quality of the free giveaways you participate in and promotion of the giveaway.

You can’t enter any old free junk on an free giveaway sites, stay away from free ebooks that pop up everywhere unless you can think of some tantalizing copy that makes people choose your promotion, over the others.  What I would recommend is creating something unique, something never seen before. And don’t offer an ebook, think about offering software (according to the free keyword tool at WordTracker, ‘free software’ is searched 2757 times each day, whilst ‘free ebooks’ is searched 921 times each day), videos, audio, an email course, a free service, graphics, memberships, anything except an ebook!

Ignore all this talk of creating a freebie list with free giveaways.  You are essentially building a list of people who are interested in what you do, and learning from you.  You also need to think about what information you are going to provide in emails to your subscribers, what you are going to promote in the future.  Whatever you do you must not let your list become dormant, as that would be a waste of everyone’s time. Give them good information, and they may well decide to act on your recommendations later down the line.

Or you could try a different model and promote CPA (cost per action) offers, which are free for you to promote, free for your subscribers to try, yet you will get paid for each lead that you send.

You should also look at the quality of the giveaway that you are entering.  Some look amateurish and gaudy, these are the ones you should avoid, as you don’t want you or the free products you offer to be seen as low quality and desperate.

Lastly, you must not expect a free ride when you decide to offer a free gift on a free giveaway.  If everyone did that, you would not get very good results from the free giveaway.  So if you do not yet have a substantial list you can promote to, you must promote it using other methods like blog posts, videos, classified ads etc.

Now you have the full picture, and can decide whether participating in free giveaways could help you.  It really is one the best ways of building a list fast, so if that’s what you want go for it.