Giveaway and List Building Guide

link building

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engines make their living from delivering relevant and useful results to their users. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. The more users come back the stronger the search engine brand and the more money they make. The challenges are the exactly the same for you and your website.Persuade users to come back to your web pages over and over again.

So what exactly must you do?. There are two key ways you can do this. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.

Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.

Back links are critical to the quality of the search engines perception of your web pages.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Whilst all back links are of value some are more valuable than others.

The search engines give authority to web pages which can be passed on to your web pages through the back links.Web pages with more authority pass more authority onto your pages .