Giveaway and List Building Guide

If you’re ready to implement your email marketing campaign, and you’ve already selected some quality email marketing software, you should take time to analyze what factors make for a quality email in an email campaign.The list following summarizes input from several network marketing experts and provides valuable guidance on the process of designing a quality email campaigns.  

Target your emails to the right recipients

Most failed email marketing campaigns didn’t work because the sender treated every email recipient the same. The recipient who preferred blue wallpaper ended up with the blanket email talking about the green wallpaper. While the people who like green wallpaper were happy, the rest of the email recipients were alienated. Don’t make the same mistake. Gather as much data as you can, from geographic location to customer buying habits. Study that data and divide your list accordingly. If you have one group of potential recipients who have responded to a particular type of product or service and another that has expressed different interests, plan and target accordingly.

Be sure to personalize your emails

Address your prospects by name in your emails if at all possible. It is best to have your emails sent to your recipients from the same address and sender name each time. Greater personalization enables you to build trust more easily. You’ll also have a better chance of your emails being opened and read.

Keep your layout simple

Don’t overload your layout with flashy graphics, huge fonts and other in-your-face items. Use a simple and clean layout. Your layout should look professional and easy to navigate. A really busy layout will lose the interest of your readers quickly and attract quick use of the delete button.

Don’t overdue with excessive copy

It’s tempting to use three paragraphs to describe a product you really love and think your customers should love as well. But don’t do it. Use small paragraphs and economy of language to cater to the short time frame your customers have to go through all their emails. If you do wish to provide your readers more detailed content, use a link to a page on your website to provide the additional information.

Include a call to action

What’s the purpose sending an email touting products if you don’t ask your customers to do something beyond look? Your call to action can do many things: ask customers to click on a link, ask customers to fill out a survey, ask customers to make a purchase. Whatever call to action you choose, just make sure you actually have one in the emails you send.

Develop a really notable subject line

The subject line of your email is the most critical element and it must be optimised to insure the highest likelyhood of the email even being opened by the intended recipient. Do your due diligence. Develop an attention attracting, but still honest subject line to spark the interest of your prospects. Don’t use typical hot button copy like “make money!” and “earn quick cash!”. Use subject lines that attract attention, but that are at the same time relevant and honest.

Success for your email campaign isn’t completely guaranteed by the above, but your probability for increasing sales and return on your effort will dramatically improve.

Finally, you can find much more timely advice on the development and effective use of emai campaigns at Network Online Reviews, a website dedicated to providing valuable content on internet marketing.