The Power Of Email
One of the most famous and effective strategy for viral marketing is through email. The messages that you send on people contain promotion of your company regarding the product or services that you offer.
An interactive marketing agency, Sharpe Partner shows on their research that 89% of those who uses internet in America, exchange idea, thoughts and information using e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. This is with regards on the kind of content that are often forwarded. One of the most known content is some material that is entertaining and amusing.
Next is news. The third one is healthcare and medical information, followed by religious and spiritual stuffs, games, business/personal finance category, sports/hobbies and the rest. So it is easy to see that humor is the best content for your viral e-mail campaign.
You can add funny videos, jokes and cartoons on your email to make it more interesting and to assure that your email will go viral.
People are more motivated to pass/forward your email to their family and friends, once they find it interesting and enjoying rather than a plain and boring advertisement.
An example on how an email can be viral is when Disneyland uses viral email advertising to promote their theme park. It was the picture of Donald Duck resting flat in front of Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. Many people laugh and enjoy it so they pass and forward it for others to see.
Almost all of the people who have a computer see the picture as well as the advertisement of Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.
Don’t forget that people are fun loving in nature. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.
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