Giveaway and List Building Guide

backlinks

Backlinks commonly referred to as ‘page links’ are essential to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key elements, the source from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.

The amount of backlinks

Most search engines look at the number of backlinks to a page when deciding where this page should appear in the search results.

The source of the backlinks

Backlinks are like votes – the higher the quantity of votes (backlinks) the more authoritative the page is considered by the search engine. So it follows that pages with backlinks from authoritative pages will receive better consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.

Google Page Rank

Google has the concept of ‘page rank’, this is the property it attaches to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

Just like a label, the backlink anchor text influences the search engines classification of the backlink. Relevance is the guiding principle for all search engine software and it follows if the text on the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common problems

The majority people undermine their backlinks building activities because they fixate on quantity as opposed to quality of backlinks. Having a large amount of backlinks to your page doesn’t necessarily mean the search engines will view your page as relevant.

How to create backlinks

So let me share with you my no nonsense method for getting backlinks that will make the search engines love you and bring quality and relevant traffic to your web site.

1. It is critical you get the right keywords before you expend any effort whatsoever.
2. I always set out to create a keyword cloud.
3. I most often start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool builds a list of keywords connected to my main keyword and from this list I grow my cloud.
6. I then manufacture content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to the various directories.
7. When I write my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.