Giveaway and List Building Guide

Many people falsely consider E-mail marketing obsolete. It is alive and well. Online marketers have used this strategy successfully and they more often than not, end up making a real profit. The main reason folks can’t seem to make money using email marketing is they’re simply not doing the things they need to be. Hopefully the information and tips in this article will help you create a good email marketing plan and raise your rate of conversion.

As everyone is aware of, there are a lot problems with spam today, and the majority of the popular service providers for email have taken a serious stand to oppose it. With the amount of spam that still makes it to people email inboxes, they are likely to delete any mail that resembles spam. Obviously, if you are an email marketer, this is not the best news for your business. That’s why your goal should be to personalize your emails to catch their interest quickly and get prospects to read them. All you need to do sometimes is put the name of your prospect in there. They have a sense of value and importance when they see that, and it starts a sense of trust between you and people on your prospect or customer list. For most people, seeing their name gives a sense of recognition and appreciation. That is the kind of knowledge that can be used to your advantage. But take care that you don’t become too personal while bringing your email marketing campaign into affect. Very few people willingly give personal information, like their phone number, postal address, etc., to someone they don’t know well. Previous studies have shown the number of people willing to fill out forms goes way down when they’re asked for a lot of personal information. The best solution is to make sure your only request of a future prospect is nothing more than name and email address, and leave any other details alone. Besides, that’s really all the information you’ll require to be able to personalize your future mailings of emails. To ensure you have a high opt-in rate, stick to less information and don’t go for anything more than this.

You also need to make sure that your emails are delivered to the recipients, and not dumped in the junk folder. That’s why its so important to make sure your subject line does not look like spam. Spam filters target certain words so if you have those or similiar words in the subject line of your e-mail, it will automatically go into the trash bin. Examples of words to avoid include ‘Earn Money Now’ or ‘Free.’ To learn what other words will trigger the spam filter, just do a Google search and you’ll find that there are many sites that keep lists. Many of these sites will also give you a “spam score” to help you decide if your email will get trashed. The body of the email should also be checked for trigger words, just like the subject line. When it comes to your email content, there are other concerns too. You need to be careful of the links you include. That means that domains that are promoted alot will most likely go to the spam folder. When spam filters get triggered by domains, they stop the mail from being delivered. A way to work around this is to use another domain to mask your links so they don’t trigger the filters. To build a successful campaign, you need to spend time working on each critical piece. Who you send your email to and how you send your email and everything in between, all determine if your email marketing campaign strategy will work. Therefore, focus on the best practices and take care that all the important factors are in place and in turn your campaign should be very successful.

I’ve been a subscriber of Aweber for a couple of years now for all my email marketing needs.  It’s easy to use and works great.  Read my full AWeber review, to get more info on the product.