Giveaway and List Building Guide

In the business of marketing, companies normally rent out customer databases for the purpose of direct marketing campaigns. Particularly if you have started a new business and want to make clients as soon as possible, you wish to meet a lot of people who might be interested in the products and services you provide. Some startups may be tempted to approach a company patronized by similar demographics in hopes of generating leads and sales.

So it is with e-mail marketing. With a view to generate sales some companies refer to the list of rentals hoping to get a regular audience. The question is, is it good to send unwanted e-mails to a long list?While you will understand that your services and products are legitimate, those receiving your e-mails might not be pleased to get something they think is “spam.” Should anybody suspect their private information has been sold even to another company for advertising purposes, there is the risk of overall discomfort with the companies in question, and more than sales could suffer.

Should you purchase general consumer lists? Perform a search on the internet, and you may find on the market a huge number of “reliable” e-mail addresses for use in marketing and sales. It may seem too good to be true to acquire that much information, but consider the dynamic force of the Internet. Many consumers have more than one e-mail address. Often e-mail addresses are changed and discarded for a variety of reasons – including a need to keep away from “spam.” You might spend hundreds of dollars for a list of addresses, of which the majority are no longer valid. Not merely will you have wasted money on a bad list, but you’ll have wasted time sending out mail that won’t be read. With direct mail marketing, when you have at least a physical address there is a chance somebody there’ll read the postcard. With bad e-mail, nobody is there to open it.

As a business owner, you should always be vigilant when companies call with the promise of thousands of opt-in e-mail addresses for your use. For one, an address isn’t really considered “opt-in” unless the user has allowed you directly to send information. For two, if you are able to blast many e-mails to a rented list, you run the risk of having your messages and ISP flagged as “spam,” which in turn could prevent you from launching further e-mail campaigns.

The better idea is to create a subscriber database by yourself, using those e-mails who are surely waiting for your alerts. By creating fresh content and regularly updating your website information, you can start to build this database and market directly to people who truly want what you have. You have to treat email marketing as a business and be smart about what emails you are sending out. You cannot keep offering them and wonder why they aren’t buying. This just won’t work. You should send some good quality content free of cost.

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